Samantha Jones CV
Examples of social media, web design, photography, video editing, and professional and creative writing content.
Links to UF Marketing
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I conducted interviews, filmed, and edited this series of videos for the Mechanical and Aerospace Engineering Dept at the University of Florida
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A full feature article on UF Engineering's Study Abroad program that was published in the UF Engineering Magazine.
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Photography Samples
Digital Content and Writing
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Instagram Yoga Video
For this video, I shot and edited all the footage, wrote and recorded the jingle, and wrote and recorded the voiceover monologue. Good social media strategies take into account the type of post, time of day, hashtags, a call to action/interact, and the number of photos included in a post.
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Personal Instagram Reel
Both Reels and Tiktoks use common sounds, themes, and hashtags to increase traffic and engagement to a post. While I’m not concerned with ‘going viral’ in my day to day affairs, I do have a hotshot basketball player in my life who enlists me for help creating videos like this for views. Just by using a featured ‘sound’ this video reached 7k views. Platforms like Instagram, Tiktok, and Facebook have integrated metrics reporting that help marketers easily pivot strategies for optimal reach.
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Creative and professional writing
In my current role at UF Engineering I write feature articles for web, newsletter and our college magazine, and short form content for social media. For the studio that I ran on a day-to-day basis, I drafted a monthly newsletter that I built up to over 5k subscribers, ran our social media campaigns, and built and maintained our website www.searchlightyoga.com (disclaimer- I no longer manage this site). In my professional academic experience, I’ve drafted policy for events specifications, student protocols, and communique with government licensing bodies. For the music festival I help organize, I write volunteer and guest policies and internal forms.
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Music Festival Instagram
Each year I co-organize a three day music festival with two of my dear friends who are also active in the arts and music community. I serve as volunteer coordinator for Riverine Reunion, and assist with our media and marketing presence- designing textile and digital content for marketing; social media posting, writing policy and copywriting, photographing and editing video for marketing content.
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Social Media Content for College of Engineering
A big part of my work at UF Engineering is creating photo and video content for our social media channels.
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Mechanical and Aerospace Engineering
This was one in a series of videos as part of our graduate student recruitment efforts.